Ignite the Conversation.
Influence the Decision.
Create the Impact.

We are often asked what our name means.
It is a tribute to our roots.

The nutgraf is a journalism term
for a paragraph that sums up
a story in a nutshell.

Founded by three Singaporean journalists, we take pride as storytellers in our content-first approach to strategy and activation. We capture your message succinctly, and create original content that will lead to business growth and greater brand value.

 

So here’s our nutgraf:

The Nutgraf is an award-winning strategic content and communications agency that positions brands as thought leaders by sparking conversations, sharing insights, and shaping perceptions. For almost a decade, we have helped businesses and individuals achieve their goals by creating strong narratives and campaigns that not only reach, but also resonate with their audiences. We do so with warmth, wit, and a dash of swag.

Our Work

Maybank

Banking on everyday finance

Philip Yeo

Neither Civil Nor Servant: The Philip Yeo Story
Dream Island: The Mad, Mad World of Philip Yeo

Explore our portfolio

Our Edge

We are masters of our craft.

Not just in playing pool, but also in creating compelling content and strategic communication campaigns. We never stop honing our craft to offer ideas, insights, and impact to your business and brands.

We are trusted.

Over a hundred brands and personalities have trusted us with their stories, including prominent political figures and titans of industry. Trust us, we have the projects – and photos – as proof.

We are nuts about quality.

It is not every day that we go on TV. Our original content and campaigns go beyond creating thought leaders and value for brands – it also gets us recognised for our quality work in the media.

What others say about us

Lilia Loy
Head, Singapore Maritime Week
Maritime and Port Authority of Singapore
“The Nutgraf team has helped us with the production of the Show Dailies for the Singapore Maritime Week since 2018, showcasing key personalities, opinion pieces as well as coverage of the thought leadership at SMW throughout the entire week. It’s not an easy task to create a daily product within time-compressed deadlines. But they have always delivered good results for the team and have been great partners to work with, producing quality work in a professional manner whenever called upon.”
Magdalene Ang
Group Manager, Product Marketing, Talent Solutions
LinkedIn
"In all our years of working with The Nutgraf, the team consistently delivers on its promise of 'capturing the essence'. We know we can count on them to craft clear and compelling content for our different platforms – always with a keen understanding of what exactly our brand needs."
Jeff Siaw
Head of Marketing & Communications
Energy Market Company
“We are delighted with the work that Nutgraf had done to conceptualise and produce the National Electricity Market of Singapore’s 20th Anniversary Commemorative Book. The team, especially Samantha Boh, was very helpful and attentive to our requests and went above and beyond to ensure that the book was how we envisioned. They were also extremely patient with us while conducting interviews and when we made revisions along the way, and they always responded quickly and professionally to our requests. Overall, we are very satisfied with how the book turned out and will not hesitate to recommend them to anyone looking for quality design and editorial services.”
Ho Shu Fen
Media & Communications Manager
Singapore National Olympic Council
“Peh and his team at The Nutgraf never fail to come to the table with great ideas, enthusiasm, and professionalism. Since 2015, we have worked together to create quality publications which the SNOC is very proud of. We are thankful to work with a partner who we can rely on for content ideas and consult whenever we are in need.”