Igniting the Conversation.

Influencing the Decision.

Creating the Impact.

News | October 14, 2025

Ready, Kueh Set, Go! mentioned in Lianhe Zaobao

News | June 16, 2025

Pearl Lee interviewed on Money FM’s 89.3 Your Money with Michelle Martin

News | May 6, 2025

Peh Shing Huei featured on Channel 8’s live GE2025 segment

News | April 8, 2025

Lee Ek Tieng: The Green General of Lee Kuan Yew book launch featured on CNA live news, book review published in The Straits Times

News | December 17, 2024

Editor Aaron Low and Boardroom Knockout mentioned in The Straits Times’ feature article on David Gerald

News | October 15, 2024

Chinese edition of Strictly Business: The Kwek Leng Beng Story mentioned in Shin Min Daily News

We are often asked what our name means.

It is a tribute to our roots.

The nutgraf is a journalism term for a paragraph that sums up a story in a nutshell.

Founded by three Singaporean journalists, we take pride as storytellers in our content-first approach to strategy and activation. We capture your message succinctly, and create original content that will lead to business growth and greater brand value.

So here’s our nutgraf:

The Nutgraf is an award-winning strategic content and communications agency that positions brands as thought leaders by sparking conversations, sharing insights, and shaping perceptions. For almost a decade, we have helped businesses and individuals achieve their goals by creating strong narratives and campaigns that not only reach, but also resonate with their audiences. We do so with warmth, wit, and a dash of swag.

Our Work

Sports

Valencia Football Club

Bringing Spanish football to Asia

Finance

Maybank

Banking on everyday finance

Brands & Personalities

Philip Yeo

Getting to know maverick civil servant Philip Yeo

Non-Profits

Autism Network Singapore

Shining a different light on autism

Government

National Library Board

Drawing up the modern library blueprint

Explore Our Portfolio

Our Edge

We are masters of our craft.

Not just in playing pool, but also in creating compelling content and strategic communication campaigns. We never stop honing our craft to offer ideas, insights, and impact to your business and brands.

We are trusted.

Over a hundred brands and personalities have trusted us with their stories, including prominent political figures and titans of industry. Trust us, we have the projects – and photos – as proof.

We are nuts about quality.

It is not every day that we go on TV. Our original content and campaigns go beyond creating thought leaders and value for brands – it also gets us recognised for our quality work in the media.

What Others Say About Us

The Nutgraf team has helped us with the production of the Show Dailies for the Singapore Maritime Week since 2018, showcasing key personalities, opinion pieces as well as coverage of the thought leadership at SMW throughout the entire week. It’s not an easy task to create a daily product within time-compressed deadlines. But they have always delivered good results for the team and have been great partners to work with, producing quality work in a professional manner whenever called upon.

Lilia Loy

Head, Singapore Maritime Week

Maritime and Port Authority of Singapore

In all our years of working with The Nutgraf, the team consistently delivers on its promise of ‘capturing the essence’ We know we can count on them to craft clear and compelling content for our different platforms – always with a keen understanding of what exactly our brand needs.

Magdalene Ang

Group Manager, Product Marketing, Talent Solutions

LinkedIn

We are delighted with the work that Nutgraf had done to conceptualise and produce the National Electricity Market of Singapore’s 20th Anniversary Commemorative Book. The team, especially Samantha Boh, was very helpful and attentive to our requests and went above and beyond to ensure that the book was how we envisioned. They were also extremely patient with us while conducting interviews and when we made revisions along the way, and they always responded quickly and professionally to our requests. Overall, we are very satisfied with how the book turned out and will not hesitate to recommend them to anyone looking for quality design and editorial services.

Jeff Siaw

Head of Marketing & Communications

Energy Market Company

Peh and his team at The Nutgraf never fail to come to the table with great ideas, enthusiasm, and professionalism. Since 2015, we have worked together to create quality publications which the SNOC is very proud of. We are thankful to work with a partner who we can rely on for content ideas and consult whenever we are in need.

Ho Shu Fen

Media & Communications Manager

Singapore National Olympic Council

It’s been such a joy working with Shiwei and The Nutgraf team on SIFA’s social media marketing. They’ve been incredibly responsive, thoughtful, and open – always ready to brainstorm and problem-solve with us, even on tight timelines. Their creativity and collaborative spirit really helped enhance our presence of the festival online.

Cheryl Sim

Marketing Manager

Arts House Limited

We worked with The Nutgraf as our PR agency from May to December 2024 to support media outreach for several of our key concert productions, and it has been a truly positive experience. The Nutgraf showed strong initiative and brought valuable media connections, particularly within English language media. The team was always responsive, flexible, and a pleasure to work with. They were prompt in their replies, thoughtful in their suggestions, and consistently delivered well-crafted media releases and compelling story angles that truly captured the essence of our programmes. A big thank you to the Nutgraf team for their professionalism, creativity, and commitment!

Liu Xiaoxuan

Senior Executive (Marketing Communications)

Singapore Chinese Orchestra Company Limited