27 Aug

Big Four Accounting firm

Big Four Accounting firm

Consultancy

  • Thought Leadership Content

The Brief

Document the extraordinary life story and career of Singapore’s second Prime Minister in two volumes detailing his rise from obscurity to political dominance, his policy successes, and unexpected setbacks in a career spanning almost half a century.

The Work

We penned thought leadership articles and op-eds based on interviews with key leaders on weighty topics of the day, from supply chain to energy issues. And we did it with a journalistic touch, that is, we were structured, succinct, and even a little suave.

The Results

Information is abundant online, but knowledge isn’t. We helped this brand differentiate itself as an industry leader by offering analysis, not just facts; opinions, not speculation.

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07 Sep

Global IT Consultancy Firm

Global IT Consultancy Firm

Consultancy

  • Thought Leadership Content
  • Content Strategy & Development
  • Social Media Management

The Brief

Sometimes, you just need a wordsmith to craft and finesse everything from thought leadership articles to white papers to speeches. That’s what our role was: to enhance substance with style.

The Work

Like good chefs, we kept our dishes simple, impactful, and palatable. We enhanced by going back to the basics, explaining technical or abstract ideas in language that was not only easy to understand but also original and thought provoking.

The Results

By finding clarity in complexity, we brought the cutting edge to the consultancy’s client base in an accessible way. This helped to elevate the company’s branding as a tech consulting firm keen on embracing transformation.

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07 Sep

IJK Capital Partners

IJK Capital Partners

Consultancy

  • Thought Leadership Content
  • Content Strategy & Development
  • Social Media Management

The Brief

Produce insightful commentaries, backed up by macro-economic research and data, on the business landscape as well as cross-border investment opportunities in Asia, especially the Chinese market.

The Work

Whether it was weighty thought leadership pieces or short and sweet LinkedIn posts, we made sure our writing was punchy and razor sharp.

The Results

More than just a trusted investor and advisor to companies in Asian markets, our work positioned our client as a thought leader with decades of experience who understands the industry first-hand, right down to its nuts and bolts.

Project Gallery

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