Big Four Accounting firm

Making expertise accessible

The Brief

Our clients were the subject matter experts: our role was to translate their insights into tight, nifty articles to position them and their brand as thought leaders in their space.

The Work

We penned thought leadership articles and op-eds based on interviews with key leaders on weighty topics of the day, from supply chain to energy issues. And we did it with a journalistic touch, that is, we were structured, succinct, and even a little suave.

The Results

Information is abundant online, but knowledge isn’t. We helped this brand differentiate itself as an industry leader by offering analysis, not just facts; opinions, not speculation.