Explaining efficiency efficiently

The Brief

Explain CapitaLand’s use of Robotic Process Automation (RPA) in their workflow to their non-robot and fully human employees.

The Work

An animated explainer about how RPA drives efficiency and saves man-hours, combined with testimonials from users who have benefitted from using it – fully scripted and produced by yours truly.

The Results

The video drove internal employee engagement, sparing the CapitaLand Group Technology team the need to explain the concept at every staff awareness session and bringing the organisation one step closer to being more future-ready.