Strictly Business: The Kwek Leng Beng Story

Breaking into the brain of a billionaire

The Brief

Just who the heck is Kwek? We sought to find an answer by writing an authorised biography about the life of City Developments Limited’s executive chairman – the enigmatic Singapore tycoon Kwek Leng Beng, a business titan with a global hotel empire who is as private as he is successful.

The Work

A book written by our co-founder and veteran biographer Peh Shing Huei that is part biography, part business memoir, packed with personal tales and revelations about finance, hospitality, and property that spans across the globe. Even after the book left our hands, we continued to stay hands-on throughout the marketing effort, which included engaging the media and coming up with a social media marketing plan.

The Results

A very pleased billionaire and an instant hit that topped The Straits Times’ bestsellers list in its first week of sales. Our marketing efforts also secured features in Tier 1 local media with a readership of at least 20 million, raising the profile of both Kwek and City Developments Limited, such as their recent donation of $24 million to the Singapore Institute of Technology.

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