GOVERNMENT
Land Transport Authority Singapore (LTA)
Transporting readers into a world of urban mobility
The Brief
Our role was to develop content for CONNECT, LTA’s e-newsletter, as well as put together four annual reports. WCR, LTMP2040, BCM, ECLO, MKBF – we know it all. We have become abbreviation specialists on top of being land transport gurus.
The Work
We don’t speed through traffic lights, but we do speed through tight deadlines. This involved interviewing top management to data and drone engineers; taking photos to jazz up the annual reports; and producing explainer pieces, listicles, profile features, and more.
The Results
Our content gave LTA a “rail” (real) boost online, explaining complex transport issues as well as tracking rail and road transformation in an engaging way. Some articles even made a splash on mainstream news outlets, such as Lianhe Zaobao.
Project Gallery
