GOVERNMENT | EDUCATION
Ministry of Education (MOE)
Fostering a new kind of parent-teacher association
The Brief
Generate stories for Schoolbag, an online newsletter publication targeted towards teachers and parents because sometimes even grown-ups don’t know everything.
The Work
We built up a robust digital repository of all the latest education news and advice, featuring teaching tips and tricks, heartwarming stories of students young and old, and more than a little dose of reassurance for the kiasu parents out there who just want to know how they can support their children.
The Results
Schoolbag has become a trusted, one-of-its-kind platform with relevant and riveting stories straight from the horse’s mouth, bridging the gap between MOE, its staff, and the general public.
Project Gallery
