CORPORATES
PropertyGuru
Gaining market and mindshare in the property landscape
The Brief
Produce content for PropertyGuru’s business website, explaining the latest government policies, highlighting trends, and helping the real Property Gurus stay plugged into ground sentiment.
The Work
We covered events, distilled Budget speeches into key takeaways, and sifted trends out of statistics to tell Singapore’s property stories.
The Results
The vibrant content ecosystem we created provided relevant and timely information to PropertyGuru’s key target audiences, which include real estate agencies, property developers, and the public sector. Our articles were also reshared on LinkedIn, where they garnered an engagement rate of over 50 per cent.
Project Gallery
