CONSULTANCY
Neither Civil Nor Servant: The Philip Yeo Story
Dream Island: The Mad, Mad World of Philip Yeo

Getting to know maverick civil servant Philip Yeo

The Brief

Tell the story of Singapore’s economic czar Philip Yeo and his rise through the government service, intertwined with the impressive growth story of modern Singapore, across fields as diverse as defence, electronics, and the biomedical sciences.

The Work

We took the life and career of one of Singapore’s most unconventional pioneer civil servants and turned it into a story worth reading, reintroducing him to new generations of Singaporeans, including the young ones whose first reactions to his name are likely to be, “Who?”

The Results

A surprise winner of a biography – Neither Civil Nor Servant spent a record 52 consecutive weeks on The Straits Times’ bestseller list between 2016 and 2017 and sold more than 25,000 copies, becoming one of the bestselling non-fiction books in the history of Singapore. Its counterpart for children, Dream Island, was also nominated for the Popular Readers’ Choice Awards 2018.

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