Benchmarking Sembcorp against its competitors

The Brief

Conduct a content audit for Sembcorp by scrutinising its website and social media pages, and comparing them against those of its closest competitors.

The Work

We produced an almost 60-page report that benchmarked Sembcorp against four other energy companies from around the world. Packed with analysis and data, the report provided Sembcorp with insights that it could use to stand out in a sea of online content and chatter. That aside, we also produced a social media guide for employees and written features on its innovations for internal consumption.

The Results

A gameplan that allowed Sembcorp to strengthen its brand voice and identity online through impactful visuals and content.

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