Giving beauty a fresh tech face

The Brief

Generate articles for Sephora’s content hub on all things beautiful in tech to position the brand as forward-looking, omnichannel, and vibrant. Is it a beauty brand or a tech firm selling cosmetics? It was all digital pens on deck to give this beauty retailer a tech makeover.

The Work

No one wants to read an article full of tech jargon. So we wrote with accessibility in mind – and a strong human interest angle. After all, people are still at the heart of technology, AI robots notwithstanding.

The Results

Our content enabled Sephora to differentiate itself to its customers and stakeholders not just as a beauty brand, but as a brand that marries beauty and technology.