Singapore Institute of Technology (SIT)

Showing different learning pathways to success

The Brief

Singapore may be a small nation, but we’ve got six autonomous universities vying for a place in the spotlight. Our role was to help SIT raise its profile by generating exciting articles for an online content hub.

The Work

Apart from building up a vibrant online repository of stories featuring SIT’s students and faculty, we dug deep into newspaper archives, speeches, and even Facebook posts to get the scoop on SIT’s early days. We also worked with SIT to conceptualise a narrative that would capture a decade of its growth.

The Results

By constantly refreshing and reinvigorating SIT’s content hub, we boosted the university’s branding as an institution of applied learning.

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