A Sovereign Wealth Fund

Creating thought leaders on finance and investment

The Brief

Support their communications team in developing a strong content strategy for social media and various content platforms.

The Work

We mapped out content calendars, covered speaking engagements for key executives, and developed social media collateral. We also activated our Nutgraf war machine (read: mobile newsroom) to do event coverage of flagship forums.

The Results
Our content achieved effective and clear engagement with about 150,000 followers on LinkedIn, in addition to thousands on mailing lists.