Finance
- Content Strategy & Development
The Brief
In the lead-up to DBS Bank’s 55th anniversary, the bank commissioned a series of articles centred on the lesser-known stories of its early days, from being an early tech adopter to championing women in finance. Just like a young DBS, we rolled up our sleeves and got down to business.
The Work
From 12 interviews conducted with senior DBS alumni, we crafted compelling, blockbuster narratives with clear stakes, high drama, and charismatic heroes to root for. These were featured on a dedicated page on DBS’ website, as well as on their LinkedIn page.
The Results
The stories bring life to the notion that DBS has – and remains – a company with a start-up culture, powered by individuals with grit, tenancity, innovation, and creativity.
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