Content
We know that empty words destroy credibility, which is why content is king at The Nutgraf. With original, insightful, and data-driven content, our content strategists create quality narratives that cut through the noise in today’s media landscape, shaping perspectives and conversations.
Long-Form Content
Writing is our bread and butter. Profile features, event coverage articles, annual reports, white papers, opinion pieces – we have done it all. We have amassed a comprehensive understanding of a wide range of topics – anything from politics, to finance, to the environment – from the in-depth research we do before embarking on every piece. Our ultimate goal? To sound like an expert on every serious topic under the sun without sounding stuffy at all.
How We Do It
Profile Features
We cover the stories of your clients, employees, and partners to highlight the faces behind your brand
Event Coverage Articles
We turn into your private newsroom to help you cover key events in your calendar
Annual Reports & Whitepapers
We produce comprehensive, high-quality reports to meet your goals, be it an overview of your company's annual performance or to present your expert perspective on a specific subject
Opinion Pieces
Through interviews and research, we help you pen op-ed pieces to help you change perceptions and shape conversations
Trend Stories
We conduct in-depth research into current trends and distill them into timely, coherent pieces to be consumed by the layperson
Short-Form Content
As a popular TV character from The Office once said: “Why waste time say lot word when few word do trick?” We concur. When it comes to succinct social media posts, email marketing, or website copies, we make every word count.
How We Do It
Social Media Copy
Jazz up your social media accounts with short copy that catches eyeballs and interests your readers
Website Copy
We create clear and colourful writing for your website, backed with SEO insights to ensure your voice gets heard
EDMs (Electronic Direct Marketing)
Cut through the clutter and be heard with witty subject lines and crisp writing
Infographics
Bring key information to life with compelling visuals and animated graphics
Thought Leadership Content
The minds of industry leaders hold galaxies of valuable insights — we are simply here to bring them down to earth. We do so by breaking down and understanding your ideas, researching the industry, and developing thoughtful, coherent pieces that fill in the gaps in existing conversations, all without losing your unique personality and quirks. Where the finished product goes next is up to you – post it on your personal LinkedIn page or website, or get us to help you pitch it to the mainstream media and get it published.
How We Do It
Content Goals
Identify key objectives and audiences that you want to reach out to
Social Voice
Shape your tone of voice in discussing issues close to your heart
Content Pillars and Calendar
Discover the key topics that will resonate with your audience and establish a rhythm for producing content
Interviews & Copywriting
Our seasoned journalists will sit down with you for a 60–90min interview to glean your insights and write a compelling thought leadership piece that captures your audience
Activation
Your thought leadership article will be published on your LinkedIn account, website, or pitched and placed in mainstream media
Book and Custom Publishing
Writing requires speed, stamina, and skill – especially when it comes to full-length books. As seasoned writers, we have all three qualities, and more. We are able to identify which stories are worth telling, come up with a fresh angle, and produce a coherent, compelling narrative that sells. The entire journey can take one year on average, but we’re with you all the way till the finish line.
Our portfolio includes trade and commercial books, memoirs and biographies, coffee table books, commemorative books, and children’s literature. If you require more than just writing, rest assured that we are reliable publishers too.
How We Do It
Research
We do a comprehesive review of news, archives and clients' artefacts to understand the subject
Content Outline
A preliminary content outline is drawn-up to establish the key cornerstones of the book
Interviews
We conduct extensive interviews to glean original insights and stories
Editing
Rigorous rounds of checks ensure a quality manuscript
Activation
Your thought leadership article will be published on your LinkedIn account, website, or pitched and placed in mainstream media
Design and Layout
A strong design concept is developed for the book cover and manuscript to tell the story visually and powerfully
Proofreading
More checks after the manuscript is laid out to ensure there are minimal typos, alignment issues or page errors
Production
We work with our trusted printers to ensure your books are printed correctly, and on time
Distribution & Marketing
Establish sales or distribution channels and get the word out about your book through social media, mainstream media and influencers.
Content Campaigns
A successful campaign takes all hands on deck. Adopting a content-first approach, our team works together seamlessly to create content campaigns that are informative, innovative, and influential across all channels, including the saturated social media landscape. We balance rigorous research and insights with more than a little dose of creativity and wit, ensuring that you get your message out to your audience within your campaign timeline.
How We Do It
Content Goals
Define your objectives and key measures of success
Content Personas and Channels
Identify your target audience and optimal channels to reach them
Themes, Voice, and Visual Style
Build your brand voice, content pillars, and content aesthetic
Content Creation
Get the magic started with copywriting, design, photography, and video production
Activation
Amplify content through owned, paid, and earned media
Performance Measurement
Track and boost performance through regular social media and media monitoring
Visual Content
We’re a one-stop shop for content — and that includes the realm of visual storytelling. With strong photography and design capabilities, we create and curate relevant, powerful visuals to amplify and complement our written content. We have also had our fair share in scripting and producing countless corporate videos, from commemorative videos to animated explainers.
How We Do It
Conceptualisation
We capture the essence of your story by identifying and developing a key storytelling concept.
Storyboard and Mood Boards
We flesh out the concept, craft scripts, and identify a visual aesthetic
Pre-production
We plan and prepare for the big day with the right team, equipment, venues, and props
Production
We execute the vision and make it come to life as we film, shoot, or design the story
Post-production
We piece video footage together, or edit photos and layouts, adding final touches to the product
Audio Content
Even the most seasoned speakers can use a little backup. We write memorable scripts for speeches, opening addresses, and thought leadership podcasts that make a lasting impression.
How We Do It
Research
We research into publicly available information as well as clients' owned data to make sure we have a comprehensive understanding of the issues at hand
Content Outline
We recommend a content outline that captures the essence of your message and check back to ensure it aligns with your stakeholders
Speech or Script Writing
We put our skills to work in crafting something sharp and sweet
Editing
We sharpen your message through rounds of editing and proofreading
Experiential Content
Many moving parts go into staging a smooth-sailing exhibition. From conceptualising the exhibition flow, to producing exhibition collaterals like writeups and digital content, to designing interactive elements and activities, we’ve got you all covered from start to end.
How We Do It
Conceptualisation
Establish a clear narrative concept that speaks to your audience
Content Curation
Select and develop key stories appropriate for print, visual, and digital galleries
Exhibition Design
Design and build an interactive exhibition experience that maximises your space and resources
Audio Visual Design
Develop videos, music, and recordings that bring the galleries to life
Data-Driven Content
Storytelling may be a creative endeavour, but using a little bit of data can add just the touch of precision it needs. We first do a deep dive to understand your brand’s desired outcomes. Then, together with third-party research companies, we use AI-backed and SEO-driven insights to analyse them and create content that is fresh, relevant, and generates leads.
How We Do It
Set Content Goals
We listen to and refine your objectives, be it lead generation, engagement, or SEO goals
Review Data
Comprehensive analysis of clients' owned data
AI-Driven Social Media and Online Monitoring
With our research partner, we review daily reports to identify keywords, emerging trends and insights into your audience demographics
SEO Website Tracking
Track organic keywords, monthly traffic, domain score, backlinks, and trending SEO words and volume
Writing
Develop content that marries the art and science of writing using the insights from data analysis
Monitoring
Track and monitor performance and adjust strategy accordingly
Our Case Studies
Education, Government
Fostering a new kind of parent-teacher association
