Education
- Content Strategy & Development
- Digital Communications
- Custom Publishing
- Event Coverage
The Brief
Singapore may be a small nation, but we’ve got six autonomous universities vying for a place in the spotlight. Our role was to help SIT raise its profile by generating exciting articles for an online content hub.
The Work
Apart from building up a vibrant online repository of stories featuring SIT’s students and faculty, we dug deep into newspaper archives, speeches, and even Facebook posts to get the scoop on SIT’s early days. We also worked with SIT to conceptualise a narrative that would capture a decade of its growth.
The Results
A content hub, BuildSG, where there’s something for everyone, whether you’re interested in robotics or how to “glam” HDB flats in Singapore. Our strong content pipeline was also successful in drawing traffic to the site, which achieved a monthly average of 5,000 page views.
Project Gallery
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