Activation
You have a winning strategy and quality content – now it’s time to connect the dots. We’ll help you up your game across multiple touchpoints, so that audiences, internal or external, will know exactly who you are and what you stand for.
Content Activation
Good content is only half the battle won. The other half is getting it out into the world. We know how to amplify your content so that it creates impact and reaches its target audience, and we’re flexible enough to adjust our strategy on the fly if we have to.
How We Do It
Content Creation
Develop customised content for various targeted platforms to build strong communities around your brand
Content Management
Build a system to ensure that all your content is developed and managed efficiently through a clear calendar and workflow
Amplify Content
Don't just create content, make sure to amplify it through owned, earned, and paid media. And know when to "recycle" content at key moments to weigh in on social conversations
Community Engagement
Keep the conversation going with your community by engaging them through customised online conversations
Tracking and Monitoring
Maximise your impact by reviewing performance reports and adjusting content strategy according to real-time feedback
Campaign Management
Thinking of a multi-channel approach to raising awareness for your cause? We’ve got you covered for that, too. Print, digital, or both, our strategies are tailored to help you create meaningful connections with your audience.
How We Do It
Strategy
Align on brand strategy and positioning, define audience and campaign goals
Identify Campaign Platforms
Identify the best marketing channels to bring your message across to your specific audience
Content Development
Create key content pillars and develop content customised across all platforms
Interviews & Copywriting
We manage work process and schedules to ensure that content is activated in a timely and relevant fashion
Monitoring and Review
Continuous monitoring allows us to make fast and critical adjustments as the campaign develops
Public Relations
Every brand wants to build a strong relationship with the public and its stakeholders. That’s something we can help with – whether it’s media relations, public affairs, community relations, or internal communications.
How We Do It
Determine PR Goals
To set public relations goals and ensure alignment with business goals and mission
Research
Assess public opinions and media reports
Audience and Channels
Identify target groups to communicate with, the core issues they are concerned about, and the best platforms on which to connect with them
Message Building
Develop your key messages through the message grid and a series of interactive workshops to ensure that your messaging is always on track
Crisis Communications
Your response during a crisis can make or break your brand. We’ll break it down for you – everything from how to be proactive to staying cool in front of the cameras.
How We Do It
Proactive Crisis Communications Plan
Comprehensive review of the brand across online media, social media, product offerings, and touch points to identify strengths, weaknesses, and opportunities
Reactive Crisis Communications Strategy
As events unfold and new trends emerge, we help you identify opportunities to have your voice heard to weigh in on what matters
Spokesperson Briefing
We help you process new developments quickly and provide guidance on how to frame your key messages as you engage with the media
Media Relations
We help you create a solid media plan with newsworthy story angles that journalists will find compelling
Media Monitoring
We provide automated daily reports of online and social media monitoring to ensure that you are always on top of media developments and brand mentions
Our Case Studies
Social Media Management
Anyone can put their brand on social media, but only well-managed social media accounts can be great. We’ll harness the power of algorithms and ample data – from clicks to impressions – to deliver concrete results that will boost your brand to the next level.
How We Do It
Kickoff Meeting
Align all stakeholders and establish clear objectives
Content Development
Develop content themes and narratives that connect to social occasions and developments
Calendar
Establish flighting schedules to keep your content on track and optimise impact
Media Buying
We plan for ad-buys across media platforms that fit your budget, and schedule them
Community Management
Respond to DMs, comments, tags, and key conversations that are happening across your social media platfoms