Government
- Content Strategy & Development
- Digital Communications
- Employer Branding
The Brief
Connect the general public with the built environment by generating articles for BCA’s online content hub, the BuildSG e-Magazine. We also had a subtler mission: to woo the next generation of engineers, architects, and more.
The Work
We dug deep to excavate the best stories, interviewing several personalities and lifting the curtain on projects that usually go unappreciated by the public. Each article unearthed something new about the people, programmes, and passions that shape our built environment.
The Results
A content hub, BuildSG, where there’s something for everyone, whether you’re interested in robotics or how to “glam” HDB flats in Singapore. Our strong content pipeline was also successful in drawing traffic to the site, which achieved a monthly average of 5,000 page views.
Project Gallery
Related Work
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