Finance
- Brand Video
- Advertorial
The Brief
Spread the word about Sing Investments & Finance’s 60th anniversary rebrand, a necessary move to stay relevant and connect with its younger audience.
The Work
Same name, new face. We sat down and digested the rebrand process with our client from start to end to understand their refreshed brand identity, before distilling its key purpose and values into a meaningful video for customers to get to know them in a new light.
The Results
A simple yet sleek typography video unveiling the company’s new visuals and logo and capturing the essence of its rebrand, as well as a comprehensive advertorial explaining the brand refresh.
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