Ministry of Health (MOH)

Unmasking the face of healthcare

Government

The Brief

Document the extraordinary life story and career of Singapore’s second Prime Minister in two volumes detailing his rise from obscurity to political dominance, his policy successes, and unexpected setbacks in a career spanning almost half a century.

The Work

In Behind the Mask: Our Healthcare Story, we documented Singapore’s three-year pandemic journey and featured exclusive stories to personalise the narrative surrounding Singapore’s healthcare workers – after powering our way through more than 60 interviews with doctors, nurses, contract tracers, swabbers, temperature screeners, medical social workers, and other frontline staff.

The Results

This sleekly-designed commemorative book was distributed to 10,000 healthcare professionals and partners across Singapore as a token of appreciation. An interactive digital version was made available online to share with Singaporeans the stories of countless anonymous heroes shaping our healthcare system. We’d also like to think that we wrote a playbook of sorts for future generations, should another crisis occur…