Ministry of Education (MOE)

Fostering a new kind of parent-teacher association

Education, Government

The Brief

Generate stories for Schoolbag, an online newsletter publication targeted towards teachers and parents because sometimes even grown-ups don’t know everything.

The Work

We built up a robust digital repository of all the latest education news and advice, featuring teaching tips and tricks, heartwarming stories of students young and old, and more than a little dose of reassurance for the kiasu parents out there who just want to know how they can support their children.

The Results

Schoolbag has become a trusted, one-of-its-kind platform with relevant and riveting stories straight from the horse’s mouth, bridging the gap between MOE, its staff, and the general public.