CORPORATES
DHL
Delivering out-of-the-box stories for a global MNC
The Brief
Conceptualise and develop articles targeted at an international audience on DHL’s content hub, Logistics of Things. Logistics brings things to people; our role was to bring the topic of logistics to people.
The Work
We crafted articles that achieved key communications objectives – everything from demystifying niche logistics terms to providing DHL’s take on industry trends.
The Results
The Logistics of Things bagged the Gold Award in the 2021 PR Awards Asia (Corporate Publications), as well as Silver for Publications at the Prism Awards 2021. It also helped to strengthen DHL’s digital presence, positioning it as a leader in the global logistics and shipping industry.
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