Corporates
- Public Relations
- Content Strategy & Development
The Brief
Document the extraordinary life story and career of Singapore’s second Prime Minister in two volumes detailing his rise from obscurity to political dominance, his policy successes, and unexpected setbacks in a career spanning almost half a century.
The Work
First, we set about crafting a great brand story. Next, we spread the word by reaching out to relevant media and “pet-fluencers” across the USA to review Furify’s products and feel the difference for themselves.
The Results
Furify bedsheets made their debut to positive reviews across lifestyle blogs, pet blogs, parenting blogs, magazines, and trade publications. We also secured media reports across Tier-1 to Tier-4 media.
Project Gallery
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