CORPORATES
Furify
Growing a brand on the global stage
The Brief
Grow brand awareness of Furify through a PR campaign in the USA as part of their go-to-market and internationalisation strategy.
The Work
First, we set about crafting a great brand story. Next, we spread the word by reaching out to relevant media and “pet-fluencers” across the USA to review Furify’s products and feel the difference for themselves.
The Results
Furify bedsheets made their debut to positive reviews across lifestyle blogs, pet blogs, parenting blogs, magazines, and trade publications. We also secured media reports across Tier-1 to Tier-4 media.
Project Gallery
